Bring Your A Game says Fire Service

‘Bring Your A-Game’ is the message in the new Shropshire Fire and Rescue Service road safety campaign.

The Service is launching its new campaign on Monday 10th June and will be taking part in events around the county and sharing advice centred around driving safely on A roads.

The Bring Your A Game message means you’re driving with due care and attention, are aware of your surroundings and making good choices.

Did you know that the majority of collisions happen on 60MPH A and B roads in Shropshire?

As part of ‘Bring Your A Game’ the Service is focusing on six main A roads throughout Telford and Shropshire to highlight the dangers. These roads include:

  • A442
  • A49
  • A53
  • A5
  • A458
  • A41

Since 2021 there have been 39 fatalities and 168 serious injuries on these six roads alone as a result of 163 collisions.

Key things to consider when driving are:

  • Speed – Adjust your speed to match the road’s potential hazards
  • Health- Check in with yourself before starting your next journey- Are you feeling well enough to drive?
  • Intoxicants- Alcohol and drugs affect vital reactions. Ensure you have allowed enough time for any drugs or alcohol to leave your system before you drive.
  • Awareness- Be prepared for unexpected hazards at all times. A-roads often have blind bends and in rural areas it is more likely there could be an obstruction in the road. Always be aware of your surroundings and adjust accordingly.
  • Judgement- consider risks, adapting your driving style in response. Is it really safe to overtake? Do you have enough time to spot a hazard and stop?

Road Safety Officer Cathryn Williams said: “We have sadly attended some extremely tragic incidents where people have lost their lives, some as recently as this month. This is why we are focusing on our most prolific roads to raise awareness of the hazards that they present.

“A lot of people don’t release there are so many dangers when driving on A roads and motorists tend to switch off once they’re off the motorway. It is really important to stay aware of your surroundings and make good choices on A and B roads.

“We’re urging motorists to follow and share our advice on driving on A roads. We want you to make it to your destination safely so please Bring Your A Game.”



Road Collisions Casualties (including Fatalities) Fatalities
A41 38 49 9
A442 22 26 8
A53 6 8 1
A5 43 54 4
A458 22 38 9
A49 32 37 8
  163 207 39

Road Traffic Collision statistic from 2021-May 2024- supplied by West Mercia Police.

7th June, 2024