Privacy Policy

Shropshire and Wrekin Fire and Rescue Authority privacy policy and consent to use of data

Important: By using this website you give your consent that all personal data that you submit may be processed by Shropshire and Wrekin Fire and Rescue Authority in the manner and for the purposes described in the following privacy policy.


The terms "we", "us", "our" and "ours" when used in this Privacy Policy means, Shropshire and Wrekin Fire and Rescue Authority the terms "you", "your" and "yours" when used in this Privacy Policy means any user of Shropshire Fire and Rescue Services.

The term "personal data" refers to personally identifiable information about you, such as your name, birth date, e-mail address or mailing address.

This Privacy Policy describes Shropshire and Wrekin Fire and Rescue Authority current policies and practices with regard to personal data collected by Shropshire and Wrekin Fire and Rescue Authority.

Notification of changes to this Policy

We are continually improving and adding new functionality and features to this website and improving and adding to its existing products, services and programs. Because of these ongoing changes, changes in the law and the changing nature of technology, our data practices will change from time to time. If and when our data practices change, we will post the changes on this web site to notify you of the changes. We encourage you to check this page frequently.

Collection and use of Personal Data including email addresses

From time to time we will collect information from people in the community, for example during public consultations.

We will use any personal information you give us to inform the future direction of the service and to help provide efficient and effective services to the community.

We process personal data solely for the purpose of intent for which it was submitted.

Disclosure of your Personal Data

We do not share your personal data with any other third party outside of Shropshire and Wrekin Fire and Rescue Authority, except for transferring the information in our databases to comply with a legal requirement, for the administration of justice, to protect your vital interests, to protect the security or integrity of our databases or this web site, to take precautions against legal liability, or in the event of a reorganisation, dissolution or similar event.

The Audit Commission currently requires us to participate in its anti-fraud initiative - National Fraud Initiative (NFI) - which involves the sharing of certain information to assist in the prevention and detection of fraud. For more details please see the document below.

Data Integrity and Security

We strive to maintain the reliability, accuracy, completeness and currency of Personal Data in our databases and to protect the privacy and security of our databases. We keep your Personal Data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal or ethical reporting or document retention requirements.

Our servers and our databases are protected by security measures, such as industry standard firewalls and password protection.

Those Shropshire and Wrekin Fire and Rescue Authority employees who have access to personal data have been trained to handle such data properly and in accordance with our security protocols and strict standards of confidentiality. Although we cannot guarantee against any loss, misuse, unauthorised disclosure, alteration or destruction of data, we try to prevent such unfortunate occurrences.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ('Google'). Google Analytics uses 'cookies', which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Data Access and Corrections

Upon receipt of your written request and with enough information to permit us to identify your personal data, we will disclose to you the personal data we hold about you. We will also correct, amend or delete any personal data that is inaccurate.

If you wish to receive copies of any personal data that we may hold about you please contact the Information Officer in writing:

Information Officer,
Shropshire Fire and Rescue Service,
Brigade Headquarters,
St Michael's Street,