Privacy Notice

How we use your personal information

Shropshire Fire and Rescue Service (SFRS) is responsible for controlling how your personal data is used. You can contact the Data Protection Officer by email or by writing to the address at the end of this notice.

The Fire and Rescue Services Act 2004 lists our four core tasks:

  • Community safety
  • Fire-fighting
  • Attending road traffic accidents
  • Attending other emergencies

When dealing with incidents we will record details of the people involved to enable us to keep people safe and carry out investigations. We use details of people who may be at more risk of suffering an incident to help us target the help we can provide towards them.

Purpose of processing your personal information

We process personal information to enable us undertake prevention, protection and emergency services to the communities that we serve. Personal data can be collected particularly for firefighting and emergency services which includes managing responses to fire, incidents and traffic accidents, maintaining our own records and accounts including the management of fire service assets. To summarise the reasons why we collect personal data include:

  • managing responses to fire
  • incidents and traffic accidents
  • Fire Prevention, (awareness, advice and guidance)
  • Fire investigation 
  • Carrying out home safety visits for employment and staff training purposes
  • Checking the quality and effectiveness of our services
  • Investigating any concerns or complaints about our services
  • Research and planning of new services
  • Emergency contact information
  • Agreements you may have with the fire and rescue service. 

We also process personal information using a CCTV system to monitor and collect visual images for the purpose of security and the prevention and detection of crime. 

SFRS as part of the national framework and are required to forward statistical information to government agencies but this data has no personal or identifiable individual data within the information provided.

The data we may collect about you

To deliver our services effectively, we may need to collect and process personal data about you. Personal data refers to any information with which a living individual can be identified. Individual identification can be by the information alone or in conjunction with other information in the possession of the ‘The Authority’.  For more information about our retention policy please contact the Planning and Programmes Officer: 01743 260 200 or email

Types of personal data

  • Individual details : Name, address, other contact details (e.g. email and telephone numbers), gender, marital status, date and place of birth, nationality, employer, job title and employment and training history, family details including their relationship to you.
  • Special categories of personal data: Certain categories of personal data have additional protection under the GDPR. The categories are health, criminal convictions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric or data concerning sex life or sexual orientation. 

Legal basis for processing your personal data

We have the right to process your personal data if at least one of the following applies:

  • Processing is necessary for carrying out legitimate public duties of a Fire and Rescue Service as defined in the Fire and Rescue Services Act 2004.
  • Explicit consent is required for carrying out incidental activities that help us in carrying out our public duty of improving, protecting and saving lives.
  • Processing is necessary for collaborating with public organisations such as the police and ambulance service in undertaking public safety functions.
  • For recruitment, employment, social security purposes or a collective agreement.
  • Processing is carried out by a non-profit body with a political, philosophical, religious or trade union aim provided:    
  1. the processing relates only to members or former members (or those who have regular contact with it in connection with those purposes); and  
  2. there is no disclosure to a third party without consent.

Working for us

If you work or volunteer for us then we will use your personal data to manage your employment. Details of job applicants are destroyed 6 months after the post is filled.

We keep details of former employees and volunteers for 6 years after they have left.

Your Rights

Subject to an exemption under the GDPR, you have the following rights with respect to your personal data:

  • The right to request a copy of your personal data which the "SFRS"  holds about you;
  • The right to request that the "SFRS” corrects any personal information if it is found to be inaccurate or out of date;
  • The right to erasure of your personal data where it is no longer necessary for the "SFRS” to retain such data;
  • The right to withdraw consent to the processing of your data at any time;
  • The right to request that the "SFRS" to transmit your data another organisation where applicable;
  • Where there is a dispute in relation to the accuracy or processing of your personal data, you have the right to request a restriction is placed on further processing;
  • The right to object to the processing of personal data where applicable. However, as the "SFRS" will mainly be processing data based on the performance of a statutory duty in the public interest, there are limits to this right.

Where we ask for your consent we will at the time tell you how you can remove your consent in future.

If you would like a copy of the information we hold about you please contact us to ask for it. If anything needs changing or you want us to remove your personal information then please let us know, we will reply as quickly as possible. It may not always be possible to delete your personal information. If we cannot delete your information, we will let you know why. We will also try to limit how we process your details. To make a request for your personal information please contact the Data Protection Officer using the details shown at the end of this notice.

How we share your information

If we feel another organisation may be able to help keep you safe then we may share your details with them. The types of organisations we share information with include health services, local government, charities and other support groups. We may share the personal details of employees and volunteers with other companies that provide us services such as training and other support.

Legal Basis for Sharing

We will only share your information when there is a legal basis for doing so, which will be set out in the Privacy Notice specific to the area where we are processing the information.

Using our web site

When you visit our web site Google Analytics places a small file called a 'cookie' on your computer. This helps us see which pages you visited; it is not possible for Google or us to identify you personally from these cookies.


Temporary Changes to the Privacy Notice due to response to Covid-19 (Coronavirus) 

1. Purpose

The purpose for which we are processing your personal data is to operate the SFRSs response to the coronavirus (Covid-19) public health epidemic. This will involve the dissemination and gathering of information.

While it is not possible to give an exhaustive list in the current fast developing circumstances, examples include communicating public health advice, dealing with enquiries, collecting and disclosing contact details of academics or medical professionals as well as details of suppliers or prospective suppliers.

2. The data

We will process the following personal data if applicable:

  • your name
  • your home address
  • your email address
  • your phone number including landline and/or mobile phone numbers (if applicable)
  • other data you volunteer

We may also process other information where necessary and proportionate.

We may also process special category data regarding your health.

3. Legal basis of processing

The legal bases for processing your personal data are:

it is necessary for the performance of a task carried out in the public interest
it is necessary to protect the data subject’s vital interests, or the vital interests of another person

Our legal basis for processing any special category data is:

it is necessary for reasons of substantial public interest for the exercise of a function of a Minister of the Crown, or a government department.

4. Recipients

Where necessary and proportionate, your personal data may be shared with other public bodies including government departments, government agencies and executive agencies.

5. Retention

Relevant personal information is held only for the purposes of this privacy notice will not be held more than one year unless it needs to be retained in the public interest, for legal reasons or for historical record.

6. Sources of information

Information may be obtained from other data controllers where necessary and proportionate.

National Fraud Initiative

We're required by law to protect the public funds we administer. We may share information given to us with other bodies responsible for auditing or administering public funds, in order to prevent and detect fraud. The Cabinet Office carries out a national data matching exercise called the National Fraud Initiative (NFI). Data matching involves comparing computer records held by one body against other computer records held by the same or another body to see how far they match. This usually relates to personal information. From October 2012 a new requirement was introduced to submit personal identifiers such as contact details. Computerised data matching allows potentially fraudulent claims and payments to be identified. Where a match is found it indicates that there's an inconsistency that requires further investigation. No assumption can be made as to whether there is fraud, error or something else until an investigation is carried out. 

The Cabinet Office currently requires us to participate in a data matching exercise to assist in the prevention and detection of fraud. We're required to provide particular sets of data to the Cabinet Office for matching for each exercise. These are set out in its guidance, which can be found on their website

From 1 April 2015 the NFI will be conducted using the data matching powers bestowed on the minister for the Cabinet Office by Part 6 of the Local Audit and Accountability Act 2014. It doesn't require the consent of the individuals concerned under the data protection legislation. 

Data matching by the Audit Commission is subject to a code of practice

For further information on the Cabinet Office's legal powers and the reasons why it matches particular information, take a look at its Fair Processing Agreement. For further information on data matching at this authority, please contact Joanne Coadey on 01743 260215


If you would like to complain about the way your information has been used then please visit the contact us page on our web site or write to:

Data Protection Officer,
Telford & Wrekin Council,
5th Floor A,
Darby House,
Lawn Central,
Town Centre,

Data Protection Officer email:

You can also contact the Information Commissioner's Office to complain by visiting their web site at visiting their contact page, telephoning 0303 123 1113 / writing to:

Information Commissioner's Office
Wycliffe House,
Water Lane,