Age Action Alliance - Coming together to improve the lives of older people

6th December, 2011

Shropshire Fire and Rescue Service is now a partner in the Age Action Alliance along with dozens of organisations from across the voluntary, private and public sectors who are coming together to celebrate the lives of older people and address the challenges of our ageing society.

The Age Action Alliance was launched on the 30 September to coincide with Older People’s Day celebrations and will work together to improve the lives of older people and help transform communities into better places to grow older.

As the first national initiative of its kind, the Alliance aims to improve the lives of the most disadvantaged older people, prevent deprivation in later life and challenge age discrimination.

It will build on successful projects developed by the voluntary and private sectors and Government programmes and will champion innovative ways of working to deliver practical solutions.

Prime Minister David Cameron has welcomed the launch of the Age Action Alliance:

"People are now living longer, more active lives and we must do more to reach out to older generations, not only to help the most vulnerable but also to better understand their needs and recognise the important role they play in society.

"So many older people take an active role in their local community that puts many of us to shame. I want to encourage others to follow in their footsteps, through volunteering and being part of the Big Society so we can all benefit from their experience, knowledge and enthusiasm.

"The launch of the Age Action Alliance will unite those working in this sector in celebration of the role of older people in this country and ensure their voice is heard at the very heart of Government."

Michelle Mitchell, Charity Director of Age UK said:

“We celebrate the fact that not only is life expectancy increasing, but that also society’s view of retirement is changing. But there are still too many people not able to enjoy later life as much as they could, because they live on the edges of communities, often with little human contact. We want to see older people brought back into the heart of society and this is what the Age Action Alliance will work towards by bringing together the collective talents of the member organisations and the older people who help shape our work.”

The vision of the Age Action Alliance is that it will be informed by older people themselves. It will tackle several issues relevant to older people, including public health and active lifestyles, safe warm homes, improving the lives of excluded groups, combating loneliness and isolation, working on age-friendly neighbourhoods, promoting digital inclusion and new attitudes to ageing.

Please find attached the Age Action Alliance Declaration, for further details please visit their website www.ageactionalliance.org .

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