Newport firefighters are staging a mock car crash rescue in the town in a bid to hit home to motorists the dangers on the roads.
They are holding the event after it was revealed that a serious car crash is reported each month in and around the town and attended by Newport firefighters.
Saturday morning shoppers can watch as skilled fire and rescue crews cut off the roof of a car and extricate a "victim" from the wreckage as they copy what happens regularly on Shropshire roads.
The car crash exhibition will be staged on Saturday 18 August at 10.30am at Waitrose car park in Audley Road, Newport.
Organiser Martin Richardson, a retained firefighter at the town's fire station, said it was being held to raise awareness about road crashes.
"We want to prevent road crashes from happening in the first place. Our exhibition shows what can and does happen on our roads."
The town's firefighters have staged similar successful demonstrations for sixth formers at Newport High School and students at the Harper Adams Agricultural College at Edgmond.