Lifesaving messages are to be emblazoned on petrol pumps to remind Shropshire drivers about fire prevention and road safety.
Busy petrol forecourts in Shrewsbury and Telford will have vivid adverts displayed about the importance of regular smoke alarm checks and to remind motorists to be aware of vulnerable cyclists and pedestrians especially during the dark wintry months.
It is all part of a joint campaign by Shropshire Fire and Rescue Service and West Mercia Police Safer Roads Partnership being run during Road Safety Week which starts on November 20 urging drivers to keep their speed down to save lives.
James Bainbridge, Station Manager for Prevention for the county fire and rescue service, said they hoped to get the messages out to 160,000 vehicle owners during the campaign.
"Push the button, not your luck" calls for everyone to check smoke alarms regularly.
“Smoke detectors are essential on every floor of your home. They give you warning of a fire and the time to get you and your family out. They have saved many lives," said James.
Vicki Bristow, of the West Mercia Road Safety Partnership, said: “It’s great to be working alongside Shropshire Fire and Rescue Service to highlight joint fire and road safety messages.
“Unfortunately the winter months present many challenges for us in terms of road safety and casualties on our roads. Pedestrians and cyclists are some of the most vulnerable road users out there, so to raise awareness to motorists about looking out for them and sharing the road responsibly, has got to be a good thing.”
The safety campaign will be at Tesco petrol stations in Wrekin Retail Park in Wellington and in Battlefield Road, Shrewsbury, as well as at Morrison's supermarket in Wellington and Shrewsbury Service Station in Bayston Hill.
Banners raising awareness about Road Safety Week, run each year by the road safety charity Brake, are being displayed outside fire stations at Shrewsbury, Telford and Wellington.